Having worked in different industries and roles, including as a project manager alongside leadership roles, Amir had the experience of working with several project-management tools. The interfaces were all quite different from one another, and each one had to be learned before it was any use.

When he moved to Dubai, he was struck by how much business here runs on WhatsApp. He was a customer at that point, not a supplier.

After speaking with a few founders and managers of interior design and fit-out studios about how their studios run.

Several had already put a system in place, and either it wasn't being used or it hadn't made the difference they were hoping for. Learning new, sophisticated software and switching to a way of working that doesn't involve the tools you use every day is challenging and not always the most efficient approach.

They described much the same picture: more messages than they could keep up with, questions from their team getting lost somewhere in a thread, and photos left on someone's phone.

There was a longer-term cost too. Anything a studio might later want to do using its own performance data, including taking advantage of AI, depends on the work being recorded in the first place.

That is what RISAA was built around. Over the following months, working with specialists in different areas, Amir designed and built a system that fits how studios already work.

The aim is simple. Make it simple for the team to update using the tools they are familiar with. What needs a decision reaches the person who has to make it. And a live dashboard gives the management a clear view of the business in real time.

RISAA stands for 'Resilience In Spite of All Adversities'. It's how we choose to deal with challenges and solve problems.